Strategic integrated marketing communications /
Percy Larry
Strategic integrated marketing communications / - 2a Ed. - Nueva York, us Elsevier 2014 - 320 P.
Overview of IMC.-- Brands and IMC.-- Companies and IMC.-- Components of IMC.-- Messages.-- The IMC Plan.-- Overview of IMC.-- Companies and IMC.-- Traditional promotion.-- Planning considerations.-- The IMC planning process.-
9780415822084
ADMINSITRACION-MARKETING-COMPAnIAS-ESTRATEGIAS-COMUNICACION.-
658.8 / P473s
Strategic integrated marketing communications / - 2a Ed. - Nueva York, us Elsevier 2014 - 320 P.
Overview of IMC.-- Brands and IMC.-- Companies and IMC.-- Components of IMC.-- Messages.-- The IMC Plan.-- Overview of IMC.-- Companies and IMC.-- Traditional promotion.-- Planning considerations.-- The IMC planning process.-
9780415822084
ADMINSITRACION-MARKETING-COMPAnIAS-ESTRATEGIAS-COMUNICACION.-
658.8 / P473s