International marketing /
Cateora , Philip R.
International marketing / Philip R. Cateora - 18a ed. - India : Mc Graw Hill , 2020. - 680 p. : il. ; 26 cm.
Incluye Índice
An overview. -- The cultural environment of global markets. -- Assessing global market opportunities. -- Developing global marketing strategies. -- Implementing global marketing strategies. -- Cases.
9789389538243
MARKETING
MARKETING INTERNACIONAL
658.8 / C359i
International marketing / Philip R. Cateora - 18a ed. - India : Mc Graw Hill , 2020. - 680 p. : il. ; 26 cm.
Incluye Índice
An overview. -- The cultural environment of global markets. -- Assessing global market opportunities. -- Developing global marketing strategies. -- Implementing global marketing strategies. -- Cases.
9789389538243
MARKETING
MARKETING INTERNACIONAL
658.8 / C359i