Percy Larry <br/><br/>
Strategic integrated marketing communications /  

 - 2a Ed. 
 - Nueva York, us  Elsevier  2014 
 - 320 P. 
<br/><br/> Overview of IMC.-- Brands and IMC.-- Companies and IMC.-- Components of IMC.-- Messages.-- The IMC Plan.-- Overview of IMC.-- Companies and IMC.-- Traditional promotion.-- Planning considerations.-- The IMC planning process.- 
<br/><br/><label>ISBN: </label>9780415822084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADMINSITRACION-MARKETING-COMPAnIAS-ESTRATEGIAS-COMUNICACION.-
<br/><br/><label>Dewey Class. No.: </label>658.8  / P473s