TY  - GEN
AU  - Percy Larry
TI  - Strategic integrated marketing communications / 
SN  - 9780415822084
U1  - 658.8 
PY  - 2014///
CY  - Nueva York, us
PB  - Elsevier
KW  - ADMINSITRACION-MARKETING-COMPAnIAS-ESTRATEGIAS-COMUNICACION.-
N2  - Overview of IMC.-- Brands and IMC.-- Companies and IMC.-- Components of IMC.-- Messages.-- The IMC Plan.-- Overview of IMC.-- Companies and IMC.-- Traditional promotion.-- Planning considerations.-- The IMC planning process.-
ER  -