Cateora , Philip R.  <br/><br/>
International marketing /  
Philip R. Cateora  
 - 18a ed.  
 - India :   Mc Graw Hill ,   2020.  
 - 680 p. :   il. ;   26 cm.  
<br/><br/> Incluye Índice  
<br/><br/> An overview. -- The cultural environment of global markets. -- Assessing global market opportunities. -- Developing global marketing strategies. -- Implementing global marketing strategies. -- Cases.  
<br/><br/><label>ISBN: </label>9789389538243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING <br/>MARKETING INTERNACIONAL  
<br/><br/><label>Dewey Class. No.: </label>658.8  / C359i