TY  - BOOK
AU  - Cateora ,Philip R.
AU  - R.Bruce Money
TI  - International marketing / 
SN  - 9789389538243
U1  - 658.8 21a ed. 
PY  - 2020///.
CY  - India : 
PB  - Mc Graw Hill , 
KW  - LEMB
KW  - MARKETING
KW  - MARKETING INTERNACIONAL
N1  - Incluye Índice
N2  - An overview. -- The cultural environment of global markets. -- Assessing global market opportunities. -- Developing global marketing strategies. -- Implementing global marketing strategies. -- Cases.
ER  -