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| 005 | 20191209010807.0 | ||
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_aPercy Larry _953758 |
|
| 245 | 1 | _aStrategic integrated marketing communications / | |
| 250 | _a2a Ed. | ||
| 260 |
_bElsevier _c2014 _aNueva York, us |
||
| 300 | _a320 P. | ||
| 520 | _aOverview of IMC.-- Brands and IMC.-- Companies and IMC.-- Components of IMC.-- Messages.-- The IMC Plan.-- Overview of IMC.-- Companies and IMC.-- Traditional promotion.-- Planning considerations.-- The IMC planning process.- | ||
| 650 | 0 | 7 |
_aADMINSITRACION-MARKETING-COMPAnIAS-ESTRATEGIAS-COMUNICACION.- _953759 |
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